Bee-Hags or BHAGS or the full phrase is BIG HAIRY AUDACIOUS GOALS -
is the thing I learnt about last week in class. And I found the phrase really funny! I can picture some big hairy creature and that what made this concept really memorable for me
(maybe its looks like Sully from Monsters Inc
)
(image credit to here)
This concept is proposed by James Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies.
It is defined as “…an audacious 10-to-30-year goal to progress towards an envisioned future.” It must be clear and compelling. It is a “unifying focal point of effort” and it has a “clear finish line”.
I am yet to read the book, and until then, I am just going to share what I thought of the concept alone. I think it’s really important for business to have a BHAGs as this is the fuel that will drive the company forward even when the road is steep and rocky.
However, the real challenge with BHAGs is the creating of it. Most people, myself included, have a tendency to set a ‘perceived achievable’ goal because we are afraid if we set up crazy ambitious goals and we did not achieve them, we will be a failure. And we will feel bad about ourselves. This is the challenge of the mind.
I use the word ‘perceive’ because what we think achievable or not achievable, concerning our goal for the future, is all in our mind. It has not actually happened yet. The concept of ‘achievable’ depends on the ceiling we put on our mind’s capacity. It is also shaped by our experience and our conditioning. For example, what is perceived as achievable by Tiger Woods would be different from say, my achievable goal if I would want to play golf competitively. This is because he has been playing golf since very young and achieved tremendous success very early while I have never played golf in my life. Hence my perceived achievable goal in golf would be very prudent.
Therefore, it might be difficult at first, but like all things difficult, if we put our heart and mind into it, and we practise – there’s nothing that can’t be done. Start slowly and build it up as we go along. Keep our analytical mind quiet by being conscious of its role and by fully engaging our imaginative right brain.
So are we ready to create our BHAGs today?
















