Trading Tuesday: Hijrah in Business
I am always thankful that I was brought up with this concept that people can always change or ‘hijrah‘ for the better. Due to the yearly Maal Hijrah nasheed and reminder, I am secure in knowing that whatever it is that I don’t like about myself; I can change. I can ‘hijrah‘ for the better.
When I started setting up my own businesses, I faced many challenges too. Running a business is similar with running your own life. You will always have weaknesses, you will always do mistakes – but you can also, always, always change it for the better.
For example, I am not really satisfied with my sales this year. I have planned a lot, but applied little. Hence, I think I only achieve 10% of my sales goal.
But I also know that I can change that! Therefore, in this 1430 and coming 2009, I aim to manage my sales better.
Using the formula taken from the excellent book ‘What Self-Made Millionaires Really Think, Know and Do’ by Richard Dobbins and Barrie O. Pettman-
no. of customers X average sale X frequency of purchase/visit = sales income
Also taken from the book, we can always think of 20 ways to improve on all factors above. 2o ways to increase customer base. 20 ways to increase average sale, and 20 ways to increase the frequency of order.
Combined all ways – 20 X 20 X 20 - we actually have 8000 routes to increase sales!
Exciting isn’t it?
Now is a good time to do a ‘business muhasabah‘ or a post-mortem of what we did right and what we did wrong this year. Let us all aim and work smarter to improve our businesses (or career, or life) with simple formula, and a mindset of ‘hijrah’!




